MCCANN ILLUSTRATION

 

Since starting at McCann's last July, illustrations have been incorporated into the website and across the social media channels.

We started with locations, from obviously our Shaftesbury Avenue shop and formerly our City Am office base.

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Particularly for the website a timeline and the drawing explanation of the different grades of tailoring were commissioned. To give an exciting visual way to see how the company has developed and also to specifically see the difference in the tailoring so the customer knows what they are getting.

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We also felt it was important to show the act of the drawing, initially just capturing the actual drawing process with pen and paper through time lapse on the iPad, however then moving forward with new technology allowing us to draw on touch pads straight onto the computer, eliminating the scanning in process which is increases our time efficiency particularly with quick drawing videos for the Instagram. 

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Sophie-Nicol Dodds